Who would have guessed back in 1977 that this fun-lovin’ Longhorn–in less than 10 years–would found one of Houston’s most successful ad agencies. And that his mantra of “work hard, play hard” would become the foundation of the agency’s culture. Per Gerald’s example, we are always up for a good time, whether it’s celebrating National Grilled Cheese Day, enjoying Popeye’s for Fat Tuesday, or making merry at our epic Holiday soirées, the Freed gang loves hanging out together. Some people call it partying, but we prefer the term team building. Maybe that’s why so many of Freed’s associates have stayed for years. And years. And years.

Work hard. Play hard. Do what’s right.