Are you tired of dealing with multiple marketing agencies? Relax, those days are over. Not only is Freed an award-winning creative boutique, we are also a media buying agency, a digital shop and a strategy firm all rolled into one. Whether you need a fully-integrated, multi-channel awareness campaign, highly targeted digital, savvy branding, social media expertise, or exceptional media muscle, you name it, we do it. And we do it on time, on target, and on budget. We do more than just get our clients noticed – we get results.
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HECHO EN H-TOWN
Freed is headquartered in one of the most diverse cities in the country and takes pride in its multi-cultural marketing capabilities. We have transcreated Spanish-language advertisements for a wide range of clients, including IKEA Houston, Mercedes-Benz of Sugar Land, San Jacinto College, Victoria College, Arroz SOS, Cypress-Fairbanks ISD, Bel Furniture, and the Ramji Law Group. This messaging is designed to resonate and connect with the Hispanic audience, going beyond the mere translation of English ads into Spanish.
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Arroz SOS, a storied Mexican rice brand, had stopped marketing in Mexico City and surrounding areas. Consequently, awareness was beginning to wane. This gave chief competitor, Verde Valley, the chance to steal market share. Parent company Ebro North America came to Freed to help increase sales and re-establish Arroz SOS as a quality brand.
Freed started with re-establishing the Arros SOS name and created a way to make it memorable while resonating with the family oriented, Hispanic cooking community. In our photography, we placed a SOS bag next to mouth-watering dishes, then added headlines that ended in SOS to describe just how remarkable Arros SOS makes the recipe. This concept was used over multiple media platforms, including television, print, outdoor and transit.
Sales increased almost 30% over the prior year, allowing the brand not just to recapture their lost market share, but to markedly increase it.