Great, you've made it! Here you'll find a collection of our latest work, case studies from previous campaigns and most importantly, you'll meet the team that makes up our agency. Please, browse around at your leisure.

about us

We're a collection of anglers, artists, marathoners, pilots, coffee enthusiasts, film makers,
ex-ball players, world travelers and fantasy sports fanatics. Separately, we're all unique individuals. Together, we're Freed.

our work

Our passion is advertising, marketing and public relations work that blurs the commonly held definitions of what those entail. We do this with experience gained from past work in larger and smaller agencies, for some of the biggest, best known brands in the world.

get in touch

Contact Freed today and you'll speak with a team empowered to make a difference in your branding communications. More importantly, you'll connect with people who are willing and able to get to the core of your branding challenges - with tremendous results.

our recent work

In the loud and crowded furniture and retail market of the fourth largest city in the country, IKEA Houston needed a way to not only compete with locally entrenched stores, but also expand and broaden their customer base. Through targeted messaging and focussing on the specific needs of consumers, IKEA has been able to highlight their wide breadth of highly stylish products and ultimately the host of thoughtful solutions each provides.

view the work »

latest news

  • FYI, we know FSI's and B2C

    Freed won two awards from the 2012 Houston American Marketing Association Crystal Awards, which honors marketing work based on measurable results. Freed won Best Newspaper Ad for Imperial Sugar's November 2011 free-standing insert (FSI) and Best Business-to-Consumer (B2C) Campaign for Aliana's Grand Opening.

  • Home site gets new website

    The web experts at Freed have created a brand new website for master-planned community Firethorne. Showcasing the budding community's picturesque splendor and featuring a fully searchable inventory of available homes, the new www.firethorne.info is sure to spark loads of interest and inspiration.

  • Freed Goes The Extra Yard

    For our client Aliana, we recently reinvented the model home showcase, incorporating themed backyards to create a fun and memorable experience. The food was amazing, the spirits were flowing and guests were treated to a variety of decorated yards that included a Sports Bar/Man Cave, Zen Garden and Italian Kitchen, among others.

  • Invasion of the Interns

    This summer, a pack of eager young upstarts will be joining the agency as part of the Freed AdVenture Camp program. Drawing upon the approximately 364 years of combined experience at Freed, our scrappy campers will embark on their ad career journey, gaining invaluable experience working on a fun project for an actual client!

who we are

We are a team comprised of art directors, designers, writers, strategists and leaders who develop result-driven and award-winning ideas for local, regional, national and global clients.

brands we work for

freedom to lead

At Freed, we believe in creating an environment that offers you the freedom to explore. The freedom to question everything. The freedom to stand for something. The freedom to lead.

learn more »


In kind, we challenge ourselves to lead, by giving our team of experts the freedom to rally around your brand like none other. We start at "nobody's ever done that before" and build a relationship with you founded in strategic thought, brilliant ideas, savvy business decisions and yes, the freedom to lead your brand together.

We take turns learning and leading and we challenge our clients to do the same. The result? Real collaboration and the kind of work that doesn't just pump up your next quarter, it distinguishes your brand.


gerald founder, chief executive officerview bio »


After walking down the streets of his native Laredo, Gerald headed to the University of Texas at Austin where he became a lifelong longhorn. It was during these formative years that he honed his innate business savvy and cultivated a deft marketing acumen. Upon graduation Gerald realized, rather than work for The Man he'd just go ahead and be The Man. Thus Freed Advertising was born in 1984. To this day, Freed Advertising remains one of the most successful independent advertising agencies in Houston.

Throughout his storied 30 years in advertising and marketing, Gerald has amassed an impressive list of clients including Houston Texans, IKEA Houston, ARS, The Woodlands, San Jacinto College, Sienna Plantation and Mike Calvert Toyota.

Gerald serves on the South Texas Council of the American Association of Advertising Agencies (4A's) and is an advisory board member of The Dream Fund.

When he isn't building brands, Gerald can be found fishing. Or hanging out with the locals at Papa Libre's Cantina, strategically located inside the agency.

Gerald Freed

nancy creative directorview bio »


With over 25 years in advertising, Nancy has pretty much seen and done it all. From convincing Moms there's no shame in serving their kids canned pasta to schooling Hakeem Olajuwon in one on one, Nancy is uniquely qualified to oversee the agency's creative team with experience, insight and mad defensive skills in the paint.

Nancy has garnered an impressive list of award-winning ad campaigns for a who's who of iconic brands including Duncan Hines, Chef Boyardee, Ranch Style Beans, Shiner Beer, Aunt Jemima, Ro*Tel Tomatoes, and Pam Cooking Spray. Other beneficiaries of her talents include Space Center Houston, RCI, GHCVB, Imperial Sugar, Mountain King Potatoes, Kroger, Garden Ridge, Methodist Health Care, Susan G. Komen and Dell Computers.

Girl's got bling too. She's won a prestigious American Advertising Federation (AAF) National Addy Award, five Houston Addy Best in Show Awards and countless gold, silver and bronze awards presented by the AAF-Houston Chapter.

Nancy is a native Texan and graduate of the University of Texas at Austin. Between bouts of inspiration she spends her time as an infamous world roamer, avid angler and fearless culinary adventurer.

Nancy Self

denise account management supervisorview bio »


More than a highly esteemed style maven, Denise is also manager of the Client Services team, cultivating and supervising all agency/client relationships, providing daily counsel for account managers, and acting as an added point of contact for clients.

In her more than twenty years of account supervision, Denise has stewarded the interests of many great brands including The Woodlands, The Houstonian Hotel, Club & Spa, Redstone Golf Club, The Redstone Companies, San Antonio Federal Credit Union, Methodist Hospital Sugar Land, Silestone Countertops, Spark Energy, IKEA Houston and Mercedes-Benz of Sugar Land.

Denise is big believer in exceeding expectations and instills in her team an unwavering focus to fulfill strategies, work with budgets and meet deadlines.

A Pennsylvania native, Denise loves to lose herself in faraway lands and really good novels. She lives to plan her next sumptuous dinner and loves soulful blues. She also likes to remind everyone that she indeed has got the music in her.

Denise Tyrell

rosa media directorview bio »


Rosa is one powerful woman. As Media Director, she plays an integral role in where and when her clients' messages are seen and heard. In addition, she oversees the media department and establishes client media goals, objectives, buying and strategies, all while optimizing budgeted funds.

A native of Los Angeles, Rosa's background includes a public administration degree from the University of Southern California with a focus on account management, strategic account planning/activation and new business development. She also has extensive experience in general market, Hispanic, multicultural, Mexico and Latin American media.

Rosa's talents have benefitted a slew of big name corporations including The Disney Company, Sonic Drive-Ins, Circle K, ARCO AM/PM, Hallmark, Tyson Foods, Kentucky Fried Chicken, Safeway/Vons, Conoco-Phillips, Bank of America, Arby's, Gerber Baby Food, Buena Vista Pictures, The Home Depot and Maybelline.

When she isn't navigating media channels, Rosa enjoys traveling, cooking with her kids and being swept along by a really good mystery novel.

Rosa Serrano

carlos public relations directorview bio »


Carlos has been a prominent presence in Houston public relations for over 10 years. A former lawyer, he possesses a unique tenacity to secure noteworthy media hits for clients. From the Today Show, CNN, and USA Today to Good Morning America, Carlos has scored an impressive list of media impressions throughout his career.

Developing and implementing strategic public relations programs is far from easy. Carlos relishes the challenge. His expertise in planning, media relations, community outreach, internal communications, issues management, as well as media and speaker training, make him an invaluable asset for his clients.

Carlos' talents have strengthened such popular brands as Imperial Sugar, Mission Tortillas, Daisy Sour Cream, Ro*Tel, Kroger, Waste Management and CHRISTUS Healthcare, among others.

He's also highly decorated, with several awards from the Texas Public Relations Association, the Houston Chapter of the Public Relations Society of America and the Houston Professional Chapter of Women in Communications.

Carlos is a native of San Antonio and a graduate of Baylor and UT Law School. He's a reader, a runner, a traveler and his super power is the remarkable ability to name any 80's song in four notes or less.

Carlos Arcos

Papà Libre's Cantina

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Papà Libre's is our sanctuary for thinking about and creating advertising that works for top brands. Every part of a project, from the briefing, to the media plan, to the concepting can benefit from some Papá Libre's time, especially a presentation. For any clients who'd like to have their next presentation here, we always welcome the chance to show how we work.

meet the team

  • geraldgerald
  • rosarosa
    media director
  • denisedenise
    acct mgmt supervisor
  • nancynancy
    creative director
  • keithkeith
    production designer
  • ericeric
    assoc. creative director
  • wendybwendy
    sr. account manager
  • sherrysherry
    client services
  • whitneykwhitney
    assoc. designer
  • jeanettejeanette
    accounting manager
  • marthamartha
    client services
  • leanneleanne
    sr. account manager
  • mandymandy
    sr. account director
  • jeffryjeffry
    creative director
  • eliseelise
    assoc. designer
  • marciemarcie
    project manager
  • kristinekristine
    media coordinator/traffic
  • jordanjordan
    media coordinator/traffic
  • katekate
    associate designer

our expertise

  • » creative development
  • » advertising, branding and marketing solutions
  • » brand planning / customer research
  • » online marketing communications, design and implementation
  • » identity design
  • » event marketing
  • » media planning and buying
  • » multicultural marketing, specifically hispanic
  • » sales promotions
  • » public relations


With the housing market in flux, it has become more and more important for communities to differentiate themselves and stand out in the landscape. This is even more true with a new community entering an established area. Aliana not only needed to garner the attentions of potential homebuyers, but also the Builders and Realtors as well.

Aliana jumped in with both feet, featuring something beyond simply a collection of amenities and facilities. Instead, the Aliana community offers more than a new place to live - Aliana offers a new way of life

view the work »




oil & gas


real estate


  • Encore Health Resources

case studies


client experience

  • financial
  • Klein Bank
  • Founders Bank
  • Granite Starr
  • TB&T
  • food/cpg
  • Holmes Smokehouse
  • real estate
  • The Woodlands
  • Sedona Lakes
  • sports/hospitality
  • Houston Texans
  • IMG/LPGA Tour Championship
  • automotive
  • MB of Sugar Land
  • Bayway Lincoln Mercury
  • Don McGill Toyota

  • retail
  • Charming Charlie
  • healthcare
  • Methodist Sugar Land

brands we work for


give us a shout

Interested in working with us? Have questions? Just want to chat?

we're located

1650 Highway 6, Suite 400
Sugar Land, TX 77478
281 240 4949

careers at Freed

We know that to be the best, we need to attract the best. If you're up to the challenge, impress us at: jobs@Freedad.com