Great, you've made it! Here you'll find a collection of our latest work, case studies from previous campaigns and most importantly, you'll meet the team that makes up our agency. Please, browse around at your leisure.

about us

We're a collection of anglers, artists, marathoners, pilots, coffee enthusiasts, film makers,
ex-ball players, world travelers and fantasy sports fanatics. Separately, we're all unique individuals. Together, we're Freed.

our work

Our passion is advertising, marketing and public relations work that blurs the commonly held definitions of what those entail. We do this with experience gained from past work in larger and smaller agencies, for some of the biggest, best known brands in the world.

get in touch

Contact Freed today and you'll speak with a team empowered to make a difference in your branding communications. More importantly, you'll connect with people who are willing and able to get to the core of your branding challenges - with tremendous results.

our recent work

Can’t beat 'em? Don’t join 'em.

Rather than try to out shout the competition, Freed took a more refined, strategic approach with IKEA Houston and developed a friendly, unique voice that spoke to the customer, not at them. In addition, we gave seasonal reasons for making IKEA a part of people’s lives, instead of just focusing on holidays like other furniture stores. The results? A stunning over 10% increase in store traffic.

view the work »

latest news

  • Big Game. Big Opportunity.

    With just a week before kickoff, Freed caught the chance to produce a spot for Mercedes-Benz of Sugar Land to run during Super Bowl 50. A game plan was quickly implemented and we tackled the challenge head on. One breakneck week of white-knuckle craziness and incredible teamwork by all involved later, MBSL hit the airwaves in front of its largest audience ever. Score!

  • Food For Thought.

    In order to better serve our clients, literally, Freed has begun hosting Food For Thought luncheons. The goal is to stir up fresh thinking, get the creative juices flowing and hit upon new recipes for their success. And also to stuff ourselves silly.

  • The stage is set.

    Freed recently acquired the Smart Financial Centre account to help brand, market and advertise the new performance/concert hall currently being built in Sugar Land. This state-of-the-arts facility is sure to become the newest, and hottest, entertainment venue in greater Houston. We’re pumped to get cranking!

  • Giving Back: Hope For Three

    Another recent addition to the Freed roster is pro bono work on behalf of Hope For Three, a Fort Bend County based organization that helps families living with the challenges of raising a child with autism. They’re a great group that does tremendous good and we’re proud to help in any way we can. So much so, Gerald is now a member of the Hope For Three Board.

who we are

We are a team comprised of art directors, designers, writers, strategists and leaders who develop result-driven and award-winning ideas for local, regional, national and global clients.

brand experience

freedom to lead

At Freed, we believe in creating an environment that offers you the freedom to explore. The freedom to question everything. The freedom to stand for something. The freedom to lead.

learn more »


In kind, we challenge ourselves to lead, by giving our team of experts the freedom to rally around your brand like none other. We start at "nobody's ever done that before" and build a relationship with you founded in strategic thought, brilliant ideas, savvy business decisions and yes, the freedom to lead your brand together.

We take turns learning and leading and we challenge our clients to do the same. The result? Real collaboration and the kind of work that doesn't just pump up your next quarter, it distinguishes your brand.


gerald founder, chief executive officerview bio »


After walking down the streets of his native Laredo, Gerald headed to the University of Texas at Austin where he became a lifelong longhorn. It was during these formative years that he honed his innate business savvy and cultivated a deft marketing acumen. Upon graduation Gerald realized, rather than work for The Man he'd just go ahead and be The Man. Thus Freed Advertising was born in 1984. To this day, Freed Advertising remains one of the most successful independent advertising agencies in Houston.

Throughout his storied 30 years in advertising and marketing, Gerald has amassed an impressive list of clients including Houston Texans, IKEA Houston, ARS, The Woodlands, San Jacinto College, Sienna Plantation and Mike Calvert Toyota.

Gerald serves on the South Texas Council of the American Association of Advertising Agencies (4A's) and is an advisory board member of The Dream Fund.

When he isn't building brands, Gerald can be found fishing. Or hanging out with the locals at Papa Libre's Cantina, strategically located inside the agency.

Gerald Freed

nancy executive creative directorview bio »


With over 25 years in advertising, Nancy has pretty much seen and done it all. From convincing Moms there's no shame in serving their kids canned pasta to schooling Hakeem Olajuwon in one on one, Nancy is uniquely qualified to oversee the agency's creative team with experience, insight and mad defensive skills in the paint.

Nancy has garnered an impressive list of award-winning ad campaigns for a who's who of iconic brands including Duncan Hines, Chef Boyardee, Ranch Style Beans, Shiner Beer, Aunt Jemima, Ro*Tel Tomatoes, and Pam Cooking Spray. Other beneficiaries of her talents include Space Center Houston, RCI, GHCVB, Imperial Sugar, Mountain King Potatoes, Kroger, Garden Ridge, Methodist Health Care, Susan G. Komen and Dell Computers.

Girl's got bling too. She's won a prestigious American Advertising Federation (AAF) National Addy Award, five Houston Addy Best in Show Awards and countless gold, silver and bronze awards presented by the AAF-Houston Chapter.

Nancy is a native Texan and graduate of the University of Texas at Austin. Between bouts of inspiration she spends her time as an infamous world roamer, avid angler and fearless culinary adventurer.

Nancy Self

denise account management supervisorview bio »


More than a highly esteemed style maven, Denise is also manager of the Client Services team, cultivating and supervising all agency/client relationships, providing daily counsel for account managers, and acting as an added point of contact for clients.

In her more than twenty years of account supervision, Denise has stewarded the interests of many great brands including The Woodlands, The Houstonian Hotel, Club & Spa, Redstone Golf Club, The Redstone Companies, San Antonio Federal Credit Union, Methodist Hospital Sugar Land, Silestone Countertops, Spark Energy, IKEA Houston and Mercedes-Benz of Sugar Land.

Denise is big believer in exceeding expectations and instills in her team an unwavering focus to fulfill strategies, work with budgets and meet deadlines.

A Pennsylvania native, Denise loves to lose herself in faraway lands and really good novels. She lives to plan her next sumptuous dinner and loves soulful blues. She also likes to remind everyone that she indeed has got the music in her.

Denise Tyrell

rosa director of media strategyview bio »


Rosa is one powerful woman. As Media Director, she plays an integral role in where and when her clients' messages are seen and heard. In addition, she oversees the media department and establishes client media goals, objectives, buying and strategies, all while optimizing budgeted funds.

A native of Los Angeles, Rosa's background includes a public administration degree from the University of Southern California with a focus on account management, strategic account planning/activation and new business development. She also has extensive experience in general market, Hispanic, multicultural, Mexico and Latin American media.

Rosa's talents have benefitted a slew of big name corporations including The Disney Company, Sonic Drive-Ins, Circle K, ARCO AM/PM, Hallmark, Tyson Foods, Kentucky Fried Chicken, Safeway/Vons, Conoco-Phillips, Bank of America, Arby's, Gerber Baby Food, Buena Vista Pictures, The Home Depot and Maybelline.

When she isn't navigating media channels, Rosa enjoys traveling, cooking with her kids and being swept along by a really good mystery novel.

Rosa Serrano

jeffry creative directorview bio »


A Houstonian by birth, a Texan by the grace of God and an Ad Guy by a quirk of fate, Jeffry has nearly 20 years experience in advertising. He’s written on dang near every kind of business, and for every kind of media. From national campaigns for iconic brands like Chef Boyardee, Duncan Hines and Advance Auto Parts to award-winning regional work for IKEA Houston, ARS, Subway and the Texas Lottery Commission, Jeffry has distinguished himself as a strategically sound, big thinking, highly valuable asset for his clients. He also plays surf guitar, is a semi-professional voice talent, a decent juggler and a firm believer that Han shot first.

Jeffry Jones

Papà Libre's Cantina

Papà Libre's Cantina Papà Libre's Cantina Papà Libre's Cantina Papà Libre's Cantina Papà Libre's Cantina Papà Libre's Cantina

Papà Libre's is our sanctuary for thinking about and creating advertising that works for top brands. Every part of a project, from the briefing, to the media plan, to the concepting can benefit from some Papá Libre's time, especially a presentation. For any clients who'd like to have their next presentation here, we always welcome the chance to show how we work.

meet the team

  • geraldgerald
  • rosarosa
    media director
  • denisedenise
    acct mgmt supervisor
  • nancynancy
    creative director
  • ericeric
    assoc. creative director
  • wendybwendy
    sr. account manager
  • sherrysherry
    client services
  • jeanettejeanette
    accounting manager
  • marthamartha
    client services
  • mandymandy
    sr. account director
  • jeffryjeffry
    creative director
  • eliseelise
    art director
  • marciemarcie
    project manager
  • kristinekristine
    media coordinator/traffic
  • jordanjordan
    media buyer
  • mckennaMcKenna
    art director

our expertise

  • » creative development
  • » advertising, branding and marketing solutions
  • » brand planning / customer research
  • » online marketing communications, design and implementation
  • » identity design
  • » event marketing
  • » media planning and buying
  • » multicultural marketing, specifically hispanic
  • » sales promotions
  • » public relations


With the housing market in flux, it has become more and more important for communities to differentiate themselves and stand out in the landscape. This is even more true with a new community entering an established area. Aliana not only needed to garner the attentions of potential homebuyers, but also the Builders and Realtors as well.

Aliana jumped in with both feet, featuring something beyond simply a collection of amenities and facilities. Instead, the Aliana community offers more than a new place to live - Aliana offers a new way of life

view the work »




oil & gas

real estate

case studies


industry experience

  • financial
  • Klein Bank
  • Founders Bank
  • Vista Bank
  • Allegiance Bank
  • San Antonio Credit Union
  • food/cpg
  • Holmes Smokehouse
  • Imperial Sugar/Dixie Crystals
  • Wholesome Sweeteners
  • Big Al’s Gourmet Sauce
  • Mountain King
  • Arroz SOS
  • real estate
  • Darling Homes
  • Caldwell Companies
  • The Woodlands
  • Sedona Lakes
  • Cane Island
  • Riverstone
  • Sienna Plantation
  • Firethorne
  • Aliana
  • Fall Creek
  • Towne Lake
  • Raleigh Creek
  • Willowcreek Ranch
  • Mission Ranch
  • Strake: The Grand Central Park
  • Bonterra
  • Vizcaya
  • Sudhoff Properties
  • sports/hospitality
  • Houston Texans
  • IMG/LPGA Tour
  • Redstone
  • Sugar Land Town Square
  • City of Sugar Land
  • Mayakoba
  • La Torretta
  • automotive
  • Mercedes Benz of Sugar Land
  • Fort Bend Kia
  • Baker Nissan
  • Jeff Haas Mazda
  • Bayway Lincoln Mercury
  • Don McGill Toyota
  • Mike Calvert
  • Davis Chevrolet
  • Lone Star Ford
  • Sam White’s Motor City
  • Fred Haas Toyota
  • Southwest Infiniti

  • retail
  • Charming Charlie
  • IKEA Houston
  • A-ABC Appliance
  • Custom Car Stereo
  • PC Cellular
  • Lightways
  • Britain’s Fine Furniture
  • St. James Furniture
  • healthcare
  • Methodist Sugar Land Hospital
  • Next Level Urgent Care
  • b2b
  • Texas Pipe
  • Nalco
  • City of Missouri City
  • Contract Land Staff
  • education
  • San Jacinto College
  • Lee College
  • service/insurance
  • Hochheim Prairie Insurance
  • ARS

brand experience


give us a shout

Interested in working with us? Have questions? Just want to chat?

we're located

1650 Highway 6, Suite 400
Sugar Land, TX 77478
281 240 4949

careers at Freed

We know that to be the best, we need to attract the best. If you're up to the challenge, impress us at: jobs@Freedad.com